The Cost of Cutting Marketing Budgets (DATA)

Published on 2017-07-19 by Colleen Dilenschneider

It's difficult for cultural organizations to cut marketing investments without corollary impact. It’s time that we stop pretending that our best way to save money is to take it away from what drives our greatest source of revenue. Read more: ...

Category Tag Colleen Dilenschneider Know Your Own Bone IMPACTS data revenue museums cultural organizations